About Jordan Heritage Revival Company (JHRC)
Jordan, the crossroads of civilizations and the cradle of history, stands as a living testament to the human story that unfolded across its valleys, deserts, and ancient cities. Building on this remarkable legacy, the Jordan Heritage Revival Company (JHRC) carries the mission of bringing Jordan’s past to life through authentic and captivating “living history” experiences.
Founded in 2010 under the King Abdullah II Fund for Development, JHRC embodies the Royal vision of celebrating and preserving Jordan’s rich heritage while empowering veterans and local communities through meaningful employment and participation in tourism and development projects.
Our Mission: To revive Jordan’s heritage and transform its stories into immersive, world-class experiences that inspire pride among Jordanians and captivate visitors from around the globe , all while ensuring sustainable economic benefits for local communities and veterans.
Our Vision: To establish a self-sustaining historical re-enactment sector that highlights Jordan as a global destination of cultural and historical significance, enriching the national identity and contributing to the country’s social and economic growth.
Our Goals:
1. Promote Historical Awareness: Inspire Jordanians and visitors alike to explore the depth and diversity of Jordan’s history and culture.
2. Position Jordan on the Global Cultural Map: Showcase Jordan as a vibrant destination for cultural tourism, international media, and creative industries.
3. Empowering People and Communities: Create genuine job opportunities for veterans and support local entrepreneurship in tourism-related sectors.
4.Foster Sustainable Growth: Strengthening the hospitality, tourism, and creative sectors including film and television production in the regions where JHRC operates, helping build a more resilient and inclusive economy.
Through its projects and performances, JHRC transforms history into a living experience, allowing visitors not only to witness Jordan’s heritage — but to feel it, relive it, and carry it forward.
The Great Arab Revolt – The Story Behind the Journey
In the early 20th century, amid the shifting sands of empires and the call for freedom across the Arab world, a movement was born that would change the course of history, The Great Arab Revolt.
Led by Sharif Hussein bin Ali in 1916, the revolt was a defining moment in the modern history of the region, a quest for unity, independence, and dignity.
Across the deserts of southern Jordan, the echo of that era still lingers. Forts, railway stations, and battlefields stand as silent witnesses to the courage and determination of men who fought not just for land, but for a dream of nationhood.
The Jordan Camel Trek retraces this heroic path, reviving the spirit of the Great Arab Revolt and allowing travelers to walk, ride, and breathe the same desert winds that once carried the hopes of freedom.
Here, history is not only remembered, it’s relived
Why It Matters Today
The Great Arab Revolt was not only a military uprising, it was the birth of an idea.
An idea that united people across deserts and mountains under one banner of dignity, freedom, and hope.
Today, that same spirit lives on in Jordan — a nation built upon the values of courage, honor, and resilience.
Through the Jordan Camel Trek, we celebrate not just the memory of the past, but the living identity of a country that continues to bridge history and modernity, tradition and progress.
By retracing the footsteps of the revolt, we remind ourselves — and the world — that the journey toward freedom, unity, and understanding is timeless.
This is not just Jordan’s story — it is a story that belongs to all who believe in hope.